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Miércoles 17 de octubre de 2018

Ganadores Cannes Lions 2015: Vodafone Red Light App gana el Grand Prix en Media

Ganadores Cannes Lions 2015: Vodafone Red Light App gana el Grand Prix en Media
Este año ha sido sobresaliente el desempeño de campañas con gran impacto social. Los cambios de comportamiento han sido el objetivo en muchos casos como el Grand Prix de Media, una campaña de Vodafone Turquía que busca incentivar a las mujeres a pedir ayuda cuando son maltratadas a través de una app que parece ser una linterna, pero en verdad es un sistema de alerta. Es igual de interesado ver como Y&R Istambul se las ingenió para darla a conocer; a través de mensajes ocultos en la ropa, contenido de tv, incluso en mensajes ocultos en Facebook. Eso, y el gran objetivo que hubo, es lo que hace tan interesante esta campaña. A continuación la lista completa de ganadores.
Title Advertiser Product Entrant / Agency Country Prize 
VODAFONE RED LIGHT APPLICATION // BETWEEN US VODAFONE VODAFONE RED LIGHT APPLICATION Y&R TEAM RED ISTANBUL TURKEY Grand Prix
HOLOGRAMS FOR FREEDOM NO SOMOS DELITO (WE ARE NOT CRIME) NGO DDB SPAIN Madrid SPAIN Gold Lion
LEBANON4SALE SAKKER EL DEKKENE (STOP THE SHOP) ANTI-CORRUPTION ORGANIZATION LEO BURNETT BEIRUT LEBANON Gold Lion
THE GUN SHOP STATES UNITED TO PREVENT GUN VIOLENCE ANTI-GUN VIOLENCE GREY NEW YORK  / GREY ACTIVATION & PR New York USA Gold Lion
RABBIT RACE MEDIA MARKT MEDIA MARKT OGILVY GERMANY Frankfurt GERMANY Gold Lion
THE ICE BUCKET CHALLENGE THE ALS ASSOCIATION THE ALS ASSOCIATION THE ALS ASSOCIATION Washington USA Gold Lion
SEARCH FOR FREE WIFI SEARCH FOR MISSING CHILDREN BAOBEIHUIJIA BAOBEIHUIJIA TBWA/BEING Shanghai CHINA Gold Lion
THE BANNER THAT MAKES YOU LIKE BANNERS 3M POST-IT® STICKY NOTES BBDO RUSSIA GROUP Moscow / PROXIMITY RUSSIA Moscow RUSSIA Gold Lion
#LIKEAGIRL PROCTER & GAMBLE ALWAYS STARCOM MEDIAVEST GROUP Chicago / LEO BURNETT TORONTO  / LEO BURNETT CHICAGO  / LEO BURNETT LONDON  / HOLLER London USA Gold Lion
RISK EVERYTHING NIKE NIKE WIEDEN+KENNEDY Portland USA Gold Lion
VODAFONE RED LIGHT APPLICATION // BETWEEN US VODAFONE VODAFONE RED LIGHT APPLICATION Y&R TEAM RED ISTANBUL TURKEY Gold Lion
THE RGB NEWS ANTENA 1 - OBSERVATOR BLOOD DONATION GEOMETRY GLOBAL Bucharest ROMANIA Silver  Lion
THE WORLD'S FIRST FULLY PERSONALISED TV CAMPAIGN COCA-COLA COCA-COLA MEDIACOM London UNITED KINGDOM Silver  Lion
BACK OFF RADIO ROADS AND TRANSPORT AUTHORITY PUBLIC TRANSPORT GEOMETRY GLOBAL Dubai / MEMAC OGILVY Dubai UNITED ARAB EMIRATES Silver  Lion
SUFFOCATION KARMA NIRVANA KARMA NIRVANA LEO BURNETT LONDON UNITED KINGDOM Silver  Lion
BETTER CALL SAUL - THE VICIOUS CAMPAIGN NETFLIX SVOD OGILVY PARIS FRANCE Silver  Lion
MORNING LIKE A KING BURGER KING BURGER KING CHEIL WORLDWIDE Seoul SOUTH KOREA Silver  Lion
WAVE DECATHLON TRIBORD IZEBER FLOTATION VESTS ROSAPARK Paris FRANCE Silver  Lion
TICKET BOOKS L&PM POCKET BOOKS AFRICA São Paulo BRAZIL Silver  Lion
NAZIS AGAINST NAZIS – GERMANY’S MOST INVOLUNTARY CHARITY WALK ZDK GESELLSCHAFT DEMOKRATISCHE KULTUR EXIT-DEUTSCHLAND GGH LOWE Hamburg / GRABARZ & PARTNER Hamburg GERMANY Silver  Lion
THE MARATHON WALKER WATER FOR AFRICA CHARITY OGILVY PARIS FRANCE Silver  Lion
SPEAK BEAUTIFUL UNILEVER DOVE MINDSHARE New York USA Silver  Lion
TACO BELL BLACKOUT TACO BELL FAST FOOD RESTAURANT DIGITASLBi San Francisco USA Silver  Lion
#COLOURYOURSUMMER COCA-COLA SOUTH PACIFIC COCA-COLA UM Sydney / OGILVY & MATHER Sydney AUSTRALIA Silver  Lion
TTYL (TALK TO YOU LATER) CHEVROLET CHEVROLET MARURI GREY Guayaquil ECUADOR Silver  Lion
AID TO CART EXITO GROUP / FOOD BANK EXITO FOUNDATION SANCHO BBDO Bogotá COLOMBIA Silver  Lion
ADOPTABLE TRENDS DPA PET ADOPTION DIESTE Dallas USA Silver  Lion
THE BANNER THAT MAKES YOU LIKE BANNERS 3M POST-IT® STICKY NOTES BBDO RUSSIA GROUP Moscow / PROXIMITY RUSSIA Moscow RUSSIA Silver  Lion
THE 24 HOUR AD BREAK DNB 24 HOUR CUSTOMER SERVICE TRY Oslo NORWAY Silver  Lion
SNACKHOLIDAYS TRANSAVIA AIRLINE COMPANY LES GAULOIS Puteaux FRANCE Silver  Lion
MORNING LIKE A KING BURGER KING BURGER KING CHEIL WORLDWIDE Seoul SOUTH KOREA Silver  Lion
REVENGE OF THE (IT) NERDS DELL DELL MEDIACOM AGENTUR FÜR MEDIENBERATUNG Düsseldorf GERMANY Silver  Lion
SEARCH FOR FREE WIFI SEARCH FOR MISSING CHILDREN BAOBEIHUIJIA BAOBEIHUIJIA TBWA/BEING Shanghai CHINA Silver  Lion
I WILL WHAT I WANT UNDER ARMOUR WOMEN'S APPAREL DROGA5 New York USA Silver  Lion
LOOKING FOR YOU BATTERSEA DOGS HOME ANIMAL RESCUE SERVICE OGILVYONE LONDON UNITED KINGDOM Bronze Lion
OWN BOARD MAGAZINE TAM AIRLINES OWN BOARD MAGAZINE FCB MILAN Milan ITALY Bronze Lion
THE HIV+ ISSUE VANGARDIST MAGAZINE MAGAZINE SAATCHI & SAATCHI SWITZERLAND Geneva SWITZERLAND Bronze Lion
NETFLIX GIF CAMPAIGN NETFLIX SVOD OGILVY PARIS FRANCE Bronze Lion
SNACKHOLIDAYS TRANSAVIA AIRLINE COMPANY LES GAULOIS Puteaux FRANCE Bronze Lion
THE RAMP LESSON DRIVER'S SCHOOL DRIVER'S SCHOOL VML México MEXICO Bronze Lion
SUN LIFEGUARDS LALCEC LALCEC J. WALTER THOMPSON ARGENTINA Buenos Aires ARGENTINA Bronze Lion
SCANDIC TO GO SCANDIC HOTELS HOTELS PRIME Stockholm SWEDEN Bronze Lion
NOT THERE THE CLINTON FOUNDATION NO CEILINGS REPORT DROGA5 New York USA Bronze Lion
HOLOGRAMS FOR FREEDOM NO SOMOS DELITO (WE ARE NOT CRIME) NGO DDB SPAIN Madrid SPAIN Bronze Lion
SOCIAL SAVVY BURGLAR ALLSTATE INSURANCE COMPANY HOME INSURANCE LEO BURNETT CHICAGO USA Bronze Lion
SECURITY MOMS SPORT CLUBE DO RECIFE SOCCER TEAM OGILVY BRASIL São Paulo BRAZIL Bronze Lion
DEFROST DINNERS GDF SUEZ ELECTRABEL FAMOUS BRUSSELS BELGIUM Bronze Lion
SKIP AD FESTIVAL SONY ENTERTAINMENT TELEVISION THE VOICE TV SHOW PUBLICIS BRASIL São Paulo BRAZIL Bronze Lion
JOHNNIE WALKER BLUE LABEL - THE GENTLEMAN'S WAGER DIAGEO JOHNNIE WALKER BLUE LABEL PHD SINGAPORE  / ANOMALY New York SINGAPORE Bronze Lion
PLAY WITH YOURSELF THE BLUE BALL FOUNDATION TESTICULAR CANCER AWARENESS M&C SAATCHI Sydney / BANG PR Sydney AUSTRALIA Bronze Lion
THANK-YOU PARCELS PRIMA POLAND PRIMA FINEZJA FCB WARSAW Warsaw POLAND Bronze Lion
#HAPPYTOHELP KLM ROYAL DUTCH AIRLINES #HAPPYTOHELP DDB & TRIBAL WORLDWIDE AMSTERDAM THE NETHERLANDS Bronze Lion
CORRIDOR TARGETING GERMANWINGS GERMANWINGS GREY GERMANY Düsseldorf GERMANY Bronze Lion
#SENDBADLUCK ALLSTATE ALLSTATE INSURANCE LAPIZ  Chicago / LEO BURNETT CHICAGO USA Bronze Lion
BLUEBIRD McDONALD´S McDONALD´S OMD New York / DDB CHICAGO  / LEO BURNETT CHICAGO USA Bronze Lion
LGBT AVATARS PRAGUE PRIDE PRAGUE PRIDE GEOMETRY GLOBAL Prague / OGILVY & MATHER PRAGUE CZECH REPUBLIC Bronze Lion
SOS SMS MEXICAN RED CROSS ONLINE EMERGENCY SERVICE GREY MÈXICO Mexico City MEXICO Bronze Lion
MELANOMA LIKES ME MELANOMA PATIENTS AUSTRALIA MELANOMA PREVENTION GPY&R Brisbane AUSTRALIA Bronze Lion
VISUAL DICTIONARY BRITISH COUNCIL PRIVATE EDUCATION GREY GROUP Singapore SINGAPORE Bronze Lion
CLEVER BUOY OPTUS OPTUS NETWORK M&C SAATCHI Sydney AUSTRALIA Bronze Lion
ATM FNB ATM GLOO@OGILVY Cape Town SOUTH AFRICA Bronze Lion
SHINE CANON CANON CAMERAS LEO BURNETT SYDNEY AUSTRALIA Bronze Lion
THE OREO ECLIPSE MONDELÉZ INTERNATIONAL OREO PHD London / DRUM London / FCB INFERNO London UNITED KINGDOM Bronze Lion
DRINKABLE ADVERTISING THE COCA-COLA COMPANY NON-ALCOHOLIC BEVERAGES OGILVY NEW YORK USA Bronze Lion
#LIKEAGIRL PROCTER & GAMBLE ALWAYS STARCOM MEDIAVEST GROUP Chicago / LEO BURNETT TORONTO  / LEO BURNETT CHICAGO  / LEO BURNETT LONDON  / HOLLER London USA Bronze Lion
TECHNOLOGY & STUFF GENERAL MOTORS- CHEVROLET CARS COMMONWEALTH//McCANN Detroit / FLEISHMAN HILLARD Detroit USA Bronze Lion
BETTER CONTENT THROUGH DATA BOSE CORPORATION SOUNDTRUE HEADPHONES MEDIACOM London UNITED KINGDOM Bronze Lion
#HAPPYTOHELP KLM ROYAL DUTCH AIRLINES #HAPPYTOHELP DDB & TRIBAL WORLDWIDE AMSTERDAM THE NETHERLANDS Bronze Lion
PROUD WHOPPER BURGER KING WHOPPER DAVID Miami USA Bronze Lion
SKY SQREENING SKY DEUTSCHLAND FERNSEHEN SKY GO SERVICEPLAN Munich GERMANY Bronze Lion
POWER OF SPORT: #MAKETHEFUTURERIO SHELL SHELL MEDIACOM London / J. WALTER THOMPSON London UNITED KINGDOM Bronze Lion
BREATHE AGAIN XIAO ZHU AIR PURIFIER Y&R SHANGHAI CHINA Bronze Lion
DON'T TRADE ME PAW JUSTICE ANTI AUCTIONS DDB GROUP NEW ZEALAND Auckland NEW ZEALAND Bronze Lion
THE MARATHON WALKER WATER FOR AFRICA CHARITY OGILVY PARIS FRANCE Bronze Lion
NOT THERE THE CLINTON FOUNDATION NO CEILINGS REPORT DROGA5 New York USA Bronze Lion
LOOKING FOR YOU BATTERSEA DOGS HOME ANIMAL RESCUE SERVICE OGILVYONE LONDON UNITED KINGDOM Bronze Lion
FIRST STEP PROJECT KANUI SPORTING GOODS E-COMMERCE AFRICA São Paulo BRAZIL Bronze Lion
BACK OFF RADIO ROADS AND TRANSPORT AUTHORITY PUBLIC TRANSPORT GEOMETRY GLOBAL Dubai / MEMAC OGILVY Dubai UNITED ARAB EMIRATES Bronze Lion
THE RGB NEWS ANTENA 1 - OBSERVATOR BLOOD DONATION GEOMETRY GLOBAL Bucharest ROMANIA Bronze Lion
TOUCH THE PICKLE PROCTER & GAMBLE INDIA WHISPER SANITARY NAPKINS BBDO INDIA Mumbai INDIA Bronze Lion

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