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Viernes 25 de mayo de 2018

Ganadores Cannes Lions 2015: Grey New York gana el Grand Prix en Direct

Ganadores Cannes Lions 2015: Grey New York gana el Grand Prix en Direct
Con una impecable campaña, Grey New York obtuvo el Grand Prix gracias a Volvo. Durante el Super Bowl hicieron que cada comercial de la competencia (BMW, Mercedez Benz y otros) se convirtiera en un motivo para hablar de Volvo. ¿Cómo? La marca usó Twitter, donde se le ofreció a la audiencia la oportunidad de ganar un automóvil si es que cada vez que vieran un comercial de otra marca, enviaran un tweet con un hashtag especial.

Todos los ganadores de Direct a continuación.

Title Advertiser Product Entrant / Agency Country Prize 
INTERCEPTION VOLVO AUTOMOBILES GREY NEW YORK USA Grand Prix
THE HIV+ ISSUE VANGARDIST MAGAZINE MAGAZINE SAATCHI & SAATCHI SWITZERLAND Geneva SWITZERLAND Gold Lion
THE INTERACTIVE FORM CANAL+ CANAL+ BETC Paris / BETC DIGITAL Paris FRANCE Gold Lion
#HANDSOFF MARC DORCEL MARC DORCEL MARCEL Paris FRANCE Gold Lion
JOE BOXER INACTIVITY TRACKER KMART / JOE BOXER JOE BOXER INACTIVITY TRACKER FCB CHICAGO USA Gold Lion
MAKEUP GENIUS L'ORÉAL PARIS MAKEUP PRODUCTS / VIRTUAL MIRROR McCANN PARIS FRANCE Gold Lion
HOLOGRAMS FOR FREEDOM NO SOMOS DELITO (WE ARE NOT CRIME) NGO DDB SPAIN Madrid SPAIN Gold Lion
THE ICE BUCKET CHALLENGE THE ALS ASSOCIATION THE ALS ASSOCIATION THE ALS ASSOCIATION Washington USA Gold Lion
INTERCEPTION VOLVO AUTOMOBILES GREY NEW YORK USA Gold Lion
THE INTERACTIVE FORM CANAL+ CANAL+ BETC Paris / BETC DIGITAL Paris FRANCE Gold Lion
#HANDSOFF MARC DORCEL MARC DORCEL MARCEL Paris FRANCE Gold Lion
BOSSE'S MILK LIDL DISCOUNT FOOD STORE MILK INGO Stockholm SWEDEN Gold Lion
#LIKEAGIRL PROCTER & GAMBLE ALWAYS LEO BURNETT TORONTO  / LEO BURNETT CHICAGO  / LEO BURNETT LONDON  / HOLLER London CANADA Gold Lion
BLIND TRIP MINISTRY OF TRANSPORTATION AND TOURISM PROMOTIONAL TOURISM CAMPAIGN MARURI GREY Guayaquil ECUADOR Gold Lion
THE FRESHEST ORANGE JUICE BRAND INTERMARCHÉ INTERMARCHÉ MARCEL Paris FRANCE Gold Lion
NAZIS AGAINST NAZIS – GERMANY’S MOST INVOLUNTARY CHARITY WALK ZDK GESELLSCHAFT DEMOKRATISCHE KULTUR EXIT DEUTSCHLAND GGH LOWE Hamburg / GRABARZ & PARTNER Hamburg GERMANY Gold Lion
HOLOGRAMS FOR FREEDOM NO SOMOS DELITO (WE ARE NOT CRIME) NGO DDB SPAIN Madrid SPAIN Gold Lion
LOVE HAS NO LABELS ADCOUNCIL LOVE HAS NO LABELS R/GA New York USA Gold Lion
NAZIS AGAINST NAZIS – GERMANY’S MOST INVOLUNTARY CHARITY WALK ZDK GESELLSCHAFT DEMOKRATISCHE KULTUR EXIT DEUTSCHLAND GRABARZ & PARTNER Hamburg / GGH LOWE Hamburg GERMANY Gold Lion
SOUNDLAB BOX LEICA GALLERY SÃO PAULO LEICA INSTITUTIONAL F/NAZCA SAATCHI & SAATCHI São Paulo BRAZIL Gold Lion
THE INTERACTIVE FORM CANAL+ CANAL+ BETC Paris / BETC DIGITAL Paris FRANCE Gold Lion
THE HIV+ ISSUE VANGARDIST MAGAZINE MAGAZINE SAATCHI & SAATCHI SWITZERLAND Geneva SWITZERLAND Silver  Lion
ASHES CAMPOFRIO INSTITUTIONAL. FIRE LA BUREBA FACTORY McCANN MADRID SPAIN Silver  Lion
PROUD WHOPPER BURGER KING WHOPPER DAVID Miami USA Silver  Lion
NAZIS AGAINST NAZIS – GERMANY’S MOST INVOLUNTARY CHARITY WALK ZDK GESELLSCHAFT DEMOKRATISCHE KULTUR EXIT DEUTSCHLAND GRABARZ & PARTNER Hamburg / GGH LOWE Hamburg GERMANY Silver  Lion
HOLOGRAMS FOR FREEDOM NO SOMOS DELITO (WE ARE NOT CRIME) NGO DDB SPAIN Madrid SPAIN Silver  Lion
LOVE HAS NO LABELS ADCOUNCIL LOVE HAS NO LABELS R/GA New York USA Silver  Lion
RELOCKLOVE ORANGE ORANGE FRANCE MARCEL Paris FRANCE Silver  Lion
LOVE HAS NO LABELS ADCOUNCIL LOVE HAS NO LABELS R/GA New York USA Silver  Lion
MAKEUP GENIUS L'ORÉAL PARIS MAKEUP PRODUCTS / VIRTUAL MIRROR McCANN PARIS FRANCE Silver  Lion
SPECIAL OLYMPICS - KEVIN DE BRUYNE SPECIAL OLYMPICS BELGIUM SPECIAL OLYMPICS SUMMER GAMES ANTWERP 2014 LDV UNITED Antwerp BELGIUM Silver  Lion
GROCERIES NOT GUNS MOMS DEMAND ACTION FOR GUN SENSE IN AMERICA PUBLIC AWARENESS - GUN CONTROL GREY CANADA Toronto CANADA Silver  Lion
#LIKEAGIRL PROCTER & GAMBLE ALWAYS LEO BURNETT TORONTO  / LEO BURNETT CHICAGO  / LEO BURNETT LONDON  / HOLLER London CANADA Silver  Lion
#HANDSOFF MARC DORCEL MARC DORCEL MARCEL Paris FRANCE Silver  Lion
THE FRESHEST ORANGE JUICE BRAND INTERMARCHÉ INTERMARCHÉ MARCEL Paris FRANCE Silver  Lion
MAKEUP GENIUS L'ORÉAL PARIS MAKEUP PRODUCTS / VIRTUAL MIRROR McCANN PARIS FRANCE Silver  Lion
THE MONSTER-SMART LAUNCH DAIMLER AG / SMART MM SMART BBDO GROUP GERMANY Berlin GERMANY Silver  Lion
RELOCKLOVE ORANGE ORANGE FRANCE MARCEL Paris FRANCE Silver  Lion
BOSSE'S MILK LIDL DISCOUNT FOOD STORE MILK INGO Stockholm SWEDEN Silver  Lion
PROUD WHOPPER BURGER KING WHOPPER DAVID Miami USA Silver  Lion
THE HIV+ ISSUE VANGARDIST MAGAZINE MAGAZINE SAATCHI & SAATCHI SWITZERLAND Geneva SWITZERLAND Silver  Lion
JCDECAUX PERSONAL BILLBOARDS JC DECAUX BELGIUM OUTDOOR MEDIA BBDO BELGIUM Brussels BELGIUM Silver  Lion
AID TO CART EXITO GROUP / FOOD BANK EXITO FOUNDATION SANCHO BBDO Bogotá COLOMBIA Silver  Lion
#NOMOREEVICTIONS STOP DESAHUCIOS AWARENESS CAMPAIGN PROXIMITY MADRID SPAIN Silver  Lion
THE GUN SHOP STATES UNITED TO PREVENT GUN VIOLENCE ANTI-GUN VIOLENCE GREY NEW YORK USA Silver  Lion
$HRED BNZ HOME LOAN COLENSO BBDO Auckland NEW ZEALAND Bronze Lion
THE CUP OF LIFE NATIONAL MUSEUM OF MILITARY HISTORY WORLD WAR 2 EXHIBIT IRELAND/DAVENPORT Johannesburg SOUTH AFRICA Bronze Lion
SNACKHOLIDAYS TRANSAVIA AIRLINE COMPANY LES GAULOIS Puteaux FRANCE Bronze Lion
ACH2O PANASONIC ACH2O MARURI GREY Guayaquil ECUADOR Bronze Lion
HANDLE ON HYGIENE UNILEVER LIFEBOUY GEOMETRY GLOBAL Dubai UNITED ARAB EMIRATES Bronze Lion
NIVEA DOLL BDF NIVEA BRASIL NIVEA SUN KIDS FCB BRASIL  São Paulo BRAZIL Bronze Lion
A DISCOUNT TO YOUR MISFORTUNE ISLAZUL ISLAZUL DEL CAMPO SAATCHI & SAATCHI MADRID Madrid SPAIN Bronze Lion
BLIND TRIP MINISTRY OF TRANSPORTATION AND TOURISM PROMOTIONAL TOURISM CAMPAIGN MARURI GREY Guayaquil ECUADOR Bronze Lion
INVERSE GOAL CELEBRATION CHAMPIONS FOR LIFE CHARITY MATCH VCCP SPAIN Madrid SPAIN Bronze Lion
K9FM MARS PEDIGREE COLENSO BBDO Auckland / CLEMENGER BBDO MELBOURNE NEW ZEALAND Bronze Lion
JCDECAUX PERSONAL BILLBOARDS JC DECAUX BELGIUM OUTDOOR MEDIA BBDO BELGIUM Brussels BELGIUM Bronze Lion
DONATION POSTERS PUBLIC TRANSPORT VICTORIA CHARITY GPY&R Melbourne AUSTRALIA Bronze Lion
UNSKIPPABLE GEICO INSURANCE THE MARTIN AGENCY Richmond USA Bronze Lion
THE BACKUP MEMORY SAMSUNG TUNISIA SERVICE 3SG-BBDO Ariana TUNISIA Bronze Lion
HORSE WITH HARDEN FOOT LOCKER FOOT LOCKER BBDO NEW YORK USA Bronze Lion
SOCIAL SAVVY BURGLAR ALLSTATE INSURANCE COMPANY HOME INSURANCE LEO BURNETT CHICAGO USA Bronze Lion
MUSICAL CITY TOYOTA MOTOR EUROPE YARIS HYBRID DEL CAMPO SAATCHI & SAATCHI MADRID Madrid SPAIN Bronze Lion
GET ME A SPONSOR CHELSEA FOOTBALL CLUB SHIRT/BRAND SPONSHORSHIP SAATCHI & SAATCHI London UNITED KINGDOM Bronze Lion
4G4GOOD STARHUB 4G DDB GROUP SINGAPORE SINGAPORE Bronze Lion
ACH2O PANASONIC ACH2O MARURI GREY Guayaquil ECUADOR Bronze Lion
NIVEA DOLL BDF NIVEA BRASIL NIVEA SUN KIDS FCB BRASIL  São Paulo BRAZIL Bronze Lion
LIVER SONGS NATURES GARDEN HEPALIVE MARURI GREY Guayaquil ECUADOR Bronze Lion
LIFEPAINT VOLVO UK VOLVO BRAND GREY LONDON UNITED KINGDOM Bronze Lion
A MESSAGE TO SPACE HYUNDAI MOTOR COMPANY BRAND CAMPAIGN INNOCEAN WORLDWIDE Seoul SOUTH KOREA Bronze Lion
ACH2O PANASONIC ACH2O MARURI GREY Guayaquil ECUADOR Bronze Lion
UNSKIPPABLE GEICO INSURANCE THE MARTIN AGENCY Richmond USA Bronze Lion
$HRED BNZ HOME LOAN COLENSO BBDO Auckland NEW ZEALAND Bronze Lion
RABBIT RACE MEDIA MARKT MEDIA MARKT OGILVY GERMANY Frankfurt GERMANY Bronze Lion
BEING THE BEAR CANAL+ CANAL+ BETC Paris FRANCE Bronze Lion
STALKER VIEWED YOUR PROFILE SBS BELGIUM VIER BBDO BELGIUM Brussels BELGIUM Bronze Lion
GET ME A SPONSOR CHELSEA FOOTBALL CLUB SHIRT/BRAND SPONSHORSHIP SAATCHI & SAATCHI London UNITED KINGDOM Bronze Lion
SUFFOCATION KARMA NIRVANA KARMA NIRVANA LEO BURNETT LONDON UNITED KINGDOM Bronze Lion
#NOMOREEVICTIONS STOP DESAHUCIOS AWARENESS CAMPAIGN PROXIMITY MADRID SPAIN Bronze Lion
ANTI-ROBBERY COURSE NATIONAL POLICE NATIONAL POLICE McCANN WORLDGROUP COLOMBIA Bogotá COLOMBIA Bronze Lion
THE FRESHEST ORANGE JUICE BRAND INTERMARCHÉ INTERMARCHÉ MARCEL Paris FRANCE Bronze Lion
BOSSE'S MILK LIDL DISCOUNT FOOD STORE MILK INGO Stockholm SWEDEN Bronze Lion
PROUD WHOPPER BURGER KING WHOPPER DAVID Miami USA Bronze Lion
BLIND TRIP MINISTRY OF TRANSPORTATION AND TOURISM PROMOTIONAL TOURISM CAMPAIGN MARURI GREY Guayaquil ECUADOR Bronze Lion
 

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