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Viernes 25 de mayo de 2018

Ganadores Cannes Lions 2015: Grey London gana el Grand Prix en Promo & Activation

Ganadores Cannes Lions 2015: Grey London gana el Grand Prix en Promo & Activation
LifePainting de Volvo UK, la campaña de Grey London que dio la vuelta al mundo en muy poco tiempo por su simpleza pero de mucha utilidad para salvaguardar la vida de los ciclistas, acaba de ser reconocida con el Grand Prix, el máximo galardón de la categoría Promo & Activation Lions.

A continuación, todos los ganadores de la categoría.

Title Advertiser Product Entrant / Agency Country Prize 
LIFEPAINT VOLVO UK LIFEPAINT GREY LONDON UNITED KINGDOM Grand Prix
CHASING HORIZONS CITIZEN ECO-DRIVE SATELLITE WAVE F100 WIEDEN+KENNEDY AMSTERDAM  / WIEDEN+KENNEDY TOKYO THE NETHERLANDS Gold Lion
THE ICE BUCKET CHALLENGE THE ALS ASSOCIATION THE ALS ASSOCIATION THE ALS ASSOCIATION Washington USA Gold Lion
SECURITY MOMS SPORT CLUBE DO RECIFE SOCCER TEAM OGILVY BRASIL São Paulo BRAZIL Gold Lion
THE GUN SHOP STATES UNITED TO PREVENT GUN VIOLENCE ANTI-GUN VIOLENCE GREY NEW YORK  / GREY ACTIVATION & PR New York USA Gold Lion
THE SALT YOU CAN SEE FUNDACIÓN FAVALORO FUNDACIÓN FAVALORO GREY ARGENTINA Buenos Aires ARGENTINA Gold Lion
SHADOW WIFI LIGA CONTRA EL CANCER HEALTH AWARENESS ORGANISATION HAPPINESS BRUSSELS BELGIUM Gold Lion
HOLOGRAMS FOR FREEDOM NO SOMOS DELITO (WE ARE NOT CRIME) NGO DDB SPAIN Madrid SPAIN Gold Lion
SAFETY TRUCK SAMSUNG CORPORATE LEO BURNETT ARGENTINA Buenos Aires ARGENTINA Gold Lion
MAKEUP GENIUS L'ORÉAL PARIS MAKEUP PRODUCTS / VIRTUAL MIRROR McCANN PARIS FRANCE Gold Lion
UNSKIPPABLE GEICO INSURANCE THE MARTIN AGENCY Richmond USA Gold Lion
SOS SMS MEXICAN RED CROSS ONLINE EMERGENCY SERVICE GREY MÈXICO Mexico City MEXICO Gold Lion
HOUSE OF MAMBA NIKE NIKE BASKETBALL CHINA AKQA London / AKQA Shanghai UNITED KINGDOM Gold Lion
MISERABLE IN PUERTO RICO COMMONWEALTH OF PUERTO RICO PUERTO RICO TOURISM COMPANY J. WALTER THOMPSON PUERTO RICO San Juan PUERTO RICO Gold Lion
THE ICE BUCKET CHALLENGE THE ALS ASSOCIATION THE ALS ASSOCIATION THE ALS ASSOCIATION Washington USA Gold Lion
NIVEA DOLL BDF NIVEA BRASIL KIDS SUNBLOCK FCB BRASIL  São Paulo BRAZIL Gold Lion
#LIKEAGIRL PROCTER & GAMBLE ALWAYS LEO BURNETT TORONTO  / LEO BURNETT CHICAGO  / LEO BURNETT LONDON  / HOLLER London CANADA Gold Lion
THE SALT YOU CAN SEE FUNDACIÓN FAVALORO FUNDACIÓN FAVALORO GREY ARGENTINA Buenos Aires ARGENTINA Gold Lion
4G4GOOD STARHUB 4G DDB GROUP SINGAPORE SINGAPORE Gold Lion
SECURITY MOMS SPORT CLUBE DO RECIFE SOCCER TEAM OGILVY BRASIL São Paulo BRAZIL Gold Lion
PROUD WHOPPER BURGER KING WHOPPER DAVID Miami USA Gold Lion
THE ICE BUCKET CHALLENGE THE ALS ASSOCIATION THE ALS ASSOCIATION THE ALS ASSOCIATION Washington USA Gold Lion
NAZIS AGAINST NAZIS – GERMANY’S MOST INVOLUNTARY CHARITY WALK ZDK GESELLSCHAFT DEMOKRATISCHE KULTUR EXIT-DEUTSCHLAND GGH LOWE Hamburg / GRABARZ & PARTNER Hamburg GERMANY Gold Lion
GROCERIES NOT GUNS MOMS DEMAND ACTION FOR GUN SENSE IN AMERICA PUBLIC AWARENESS - GUN CONTROL GREY CANADA Toronto CANADA Gold Lion
THE GUN SHOP STATES UNITED TO PREVENT GUN VIOLENCE ANTI-GUN VIOLENCE GREY NEW YORK  / GREY ACTIVATION & PR New York USA Gold Lion
NAZIS AGAINST NAZIS – GERMANY’S MOST INVOLUNTARY CHARITY WALK ZDK GESELLSCHAFT DEMOKRATISCHE KULTUR EXIT-DEUTSCHLAND GRABARZ & PARTNER Hamburg / GGH LOWE Hamburg GERMANY Silver  Lion
HOLOGRAMS FOR FREEDOM NO SOMOS DELITO (WE ARE NOT CRIME) NGO DDB SPAIN Madrid SPAIN Silver  Lion
MORE THAN A SIGN DISLIFE DISABILITY RIGHTS AWARENESS Y&R Moscow RUSSIA Silver  Lion
NIVEA DOLL BDF NIVEA BRASIL KIDS SUNBLOCK FCB BRASIL  São Paulo BRAZIL Silver  Lion
PROUD WHOPPER BURGER KING WHOPPER DAVID Miami USA Silver  Lion
LIFEPAINT VOLVO UK LIFEPAINT GREY LONDON UNITED KINGDOM Silver  Lion
BLIND TRIP MINISTRY OF TRANSPORTATION AND TOURISM PROMOTIONAL TOURISM CAMPAIGN MARURI GREY Guayaquil ECUADOR Silver  Lion
PROUD WHOPPER BURGER KING WHOPPER DAVID Miami USA Silver  Lion
THE GUN SHOP STATES UNITED TO PREVENT GUN VIOLENCE ANTI-GUN VIOLENCE GREY NEW YORK  / GREY ACTIVATION & PR New York USA Silver  Lion
HANDLE ON HYGIENE UNILEVER LIFEBOUY GEOMETRY GLOBAL Dubai UNITED ARAB EMIRATES Silver  Lion
THE SALT YOU CAN SEE FUNDACIÓN FAVALORO FUNDACIÓN FAVALORO GREY ARGENTINA Buenos Aires ARGENTINA Silver  Lion
THE FRESHEST ORANGE JUICE BRAND INTERMARCHÉ INTERMARCHÉ MARCEL Paris FRANCE Silver  Lion
VODAFONE "BETWEEN US" VODAFONE VODAFONE RED LIGHT APPLICATION Y&R TEAM RED ISTANBUL TURKEY Silver  Lion
K9FM MARS PEDIGREE COLENSO BBDO Auckland NEW ZEALAND Silver  Lion
THE RGB NEWS ANTENA 1 - OBSERVATOR BLOOD DONATION GEOMETRY GLOBAL Bucharest ROMANIA Silver  Lion
PRINT FOR HELP HEWLETT-PACKARD BRASIL HP PRINTERS FCB BRASIL  São Paulo BRAZIL Silver  Lion
INTERCEPTION VOLVO AUTOMOBILES GREY NEW YORK USA Silver  Lion
DELTA INNOVATION CLASS DELTA AIR LINES DELTA AIR LINES WIEDEN+KENNEDY New York USA Silver  Lion
CORRIDOR TARGETING GERMANWINGS GERMANWINGS GREY GERMANY Düsseldorf GERMANY Silver  Lion
SAFETY TRUCK SAMSUNG CORPORATE LEO BURNETT ARGENTINA Buenos Aires ARGENTINA Silver  Lion
SPECIAL OLYMPICS - KEVIN DE BRUYNE SPECIAL OLYMPICS BELGIUM SPECIAL OLYMPICS SUMMER GAMES ANTWERP 2014 LDV UNITED Antwerp BELGIUM Silver  Lion
GISELE BÜNDCHEN - I WILL WHAT I WANT UNDER ARMOUR WOMEN'S APPAREL DROGA5 New York / CATALYST PUBLIC RELATIONS New York USA Silver  Lion
MELANOMA LIKES ME MELANOMA PATIENTS AUSTRALIA MELANOMA PREVENTION GPY&R Brisbane AUSTRALIA Silver  Lion
INTERCEPTION VOLVO AUTOMOBILES GREY NEW YORK USA Silver  Lion
SWEAT IT TO GET IT GATORADE GATORADE TBWA\CHIAT\DAY  Los Angeles USA Silver  Lion
MAKEUP GENIUS L'ORÉAL PARIS MAKEUP PRODUCTS / VIRTUAL MIRROR McCANN PARIS FRANCE Silver  Lion
THE VOLVO HIJACKING CAR SERVICE VOLVO NORTH MIAMI VOLVO WE BELIEVERS New York USA Silver  Lion
REDUCE SPEED DIAL VOLKSWAGEN VOLKSWAGEN COLENSO BBDO Auckland NEW ZEALAND Silver  Lion
CHASING HORIZONS CITIZEN ECO-DRIVE SATELLITE WAVE F100 WIEDEN+KENNEDY AMSTERDAM  / WIEDEN+KENNEDY TOKYO THE NETHERLANDS Silver  Lion
CANON GIG APP CANON CANON DSLR UNCLE GREY Copenhagen DENMARK Silver  Lion
UNSKIPPABLE GEICO INSURANCE THE MARTIN AGENCY Richmond USA Silver  Lion
#BOSTONBLIZZARDCHALLENGE WARMS UP COMMONWEALTH OF PR PRTC J. WALTER THOMPSON PUERTO RICO San Juan PUERTO RICO Silver  Lion
MASP LOSERS FREE PASS MASP MUSEUM INSTITUCIONAL DDB BRASIL São Paulo BRAZIL Silver  Lion
RABBIT RACE MEDIA MARKT MEDIA MARKT OGILVY GERMANY Frankfurt GERMANY Silver  Lion
MUMS AND MAIDS TRANSIENT WORKERS COUNT TOO (TWC2) TWC2 OGILVY & MATHER SINGAPORE SINGAPORE Silver  Lion
HOLOGRAMS FOR FREEDOM NO SOMOS DELITO (WE ARE NOT CRIME) NGO DDB SPAIN Madrid SPAIN Silver  Lion
SAFETY TRUCK SAMSUNG CORPORATE LEO BURNETT ARGENTINA Buenos Aires ARGENTINA Silver  Lion
CARTOON HELPLINE GRAACC CORPORATE OGILVY BRASIL São Paulo BRAZIL Silver  Lion
NIVEA DOLL BDF NIVEA BRASIL KIDS SUNBLOCK FCB BRASIL  São Paulo BRAZIL Bronze Lion
SAMSUNG SLIDELINER SAMSUNG AUSTRALIA SAMSUNG CURVED TV RANGE TRAFFIK Sydney AUSTRALIA Bronze Lion
FUTURE TICKET JAPAN SPORT COUNCIL NATIONAL STADIUM DENTSU INC. Tokyo / RHIZOMATIKS Tokyo JAPAN Bronze Lion
CHARITY ARCADE SWEDAVIA SWEDISH AIRPORTS RED CROSS ÅKESTAM HOLST Stockholm SWEDEN Bronze Lion
SAMSUNG SLIDELINER SAMSUNG AUSTRALIA SAMSUNG CURVED TV RANGE TRAFFIK Sydney AUSTRALIA Bronze Lion
SOUNDS OF THE CITY THALYS TRAIN NETWORK HIGH-SPEED RAIL TRAVEL ROSAPARK Paris FRANCE Bronze Lion
SWEAT IT TO GET IT GATORADE GATORADE TBWA\CHIAT\DAY  Los Angeles USA Bronze Lion
HEARING HANDS SAMSUNG ELECTRONICS TURKEY DUYANELLER LEO BURNETT ISTANBUL TURKEY Bronze Lion
THE LUCKY IRON FISH PROJECT LUCKY IRON FISH FORTIFIED NUTRITION PRODUCT GEOMETRY GLOBAL Dubai / MEMAC OGILVY Dubai UNITED ARAB EMIRATES Bronze Lion
EXPERIENCE APP CINEMARK VOTE SA JOE PUBLIC UNITED Johannesburg SOUTH AFRICA Bronze Lion
MARCIA GETS HUNGRY MARS CHOCOLATE NORTH AMERICA SNICKERS BBDO NEW YORK USA Bronze Lion
SELL THE JOBLESS ASSOCIATION OF COMMUNICATION COMPANIES BELGIUM MASTERCLASS COPYWRITING HAPPINESS BRUSSELS BELGIUM Bronze Lion
OK GO: I WON’T LET YOU DOWN OK GO HUNGRY GHOST (OK GO ALBUM) MORI Tokyo / DRILL Tokyo / DENTSU INC. Tokyo JAPAN Bronze Lion
ANIMAL COPYRIGHTS WWF/LATINSTOCK ANIMAL COPYRIGHTS (THE FIRST IMAGE BANK FOR WWF) CHEIL SPAIN Madrid SPAIN Bronze Lion
70 GUARDIANS OF WINTER ŠKODA SPAIN ŠKODA SCOUT 4X4 PROXIMITY BARCELONA Barcelona SPAIN Bronze Lion
DACIA SPONSOR DAY - THE SPLIT RENAULT ITALIA DACIA PUBLICIS ITALY Milan ITALY Bronze Lion
BEER TOOTH IMPLANT CCU CERVEZA SALTA OGILVY & MATHER ARGENTINA Buenos Aires ARGENTINA Bronze Lion
AID TO CART EXITO GROUP / FOOD BANK EXITO FOUNDATION SANCHO BBDO Bogotá COLOMBIA Bronze Lion
IBM BITCOIN RAIN IBM BRASIL IBM BLUEMIX / CLOUD COMPUTING OGILVY BRASIL São Paulo BRAZIL Bronze Lion
MATSUKO-ROID NATURAL EIGHT MATSUKO DELUXE DENTSU INC. Tokyo / DENTSU CASTING AND ENTERTAINMENT INC. Tokyo JAPAN Bronze Lion
CONTENT EXTINCT WWF WWF GEOMETRY GLOBAL Copenhagen DENMARK Bronze Lion
#LIKEAGIRL PROCTER & GAMBLE ALWAYS LEO BURNETT TORONTO  / LEO BURNETT CHICAGO  / LEO BURNETT LONDON  / HOLLER London CANADA Bronze Lion
LOVIN' THE SUPER BOWL McDONALD´S McDONALD´S DDB CHICAGO USA Bronze Lion
SUNDAY GRANNIES VODAFONE ROMANIA TELECOMMUNICATIONS McCANN ERICKSON ROMANIA Bucharest ROMANIA Bronze Lion
#SEATBELTB00BING THE AUTOMOBILE CLUB OF ROMANIA THE AUTOMOBILE CLUB OF ROMANIA PUBLICIS ROMANIA Bucharest ROMANIA Bronze Lion
FOO FIGHTERS RVA THE BRANCHING THE BRANCHING THE BRANCHING Richmond USA Bronze Lion
#MACITBETTER McDONALD´S BIG MAC DDB Sydney AUSTRALIA Bronze Lion
SOCIAL TRAILERS NETFLIX NETFLIX CIRCUS  Mexico City MEXICO Bronze Lion
ANGRY TWEETS BURGER KING FAST FOOD BUZZMAN Paris FRANCE Bronze Lion
ECOSPONGE BIMBO GROUP FARGO WHITE BREAD FCB BUENOS AIRES ARGENTINA Bronze Lion
WORKOUT BILLBOARDS COCA-COLA POWERADE OGILVY GERMANY Frankfurt GERMANY Bronze Lion
MOVIE KISS UNILEVER CORNETTO LOLA LOWE & PARTNERS Madrid SPAIN Bronze Lion
THE CONTAGIOUS BILLBOARD CIA CACIQUE DE CAFÉ SOLÚVEL CAFÉ PELÉ LEW'LARA\TBWA São Paulo BRAZIL Bronze Lion
#MYFAMILYCAN SPC ARDMONA SPC CANNED FRUIT AND VEGETABLES LEO BURNETT MELBOURNE AUSTRALIA Bronze Lion
K9FM MARS PEDIGREE COLENSO BBDO Auckland NEW ZEALAND Bronze Lion
HANDLE ON HYGIENE UNILEVER LIFEBOUY GEOMETRY GLOBAL Dubai UNITED ARAB EMIRATES Bronze Lion
REVERSE APRIL FOOLS' BMW APRIL FOOLS' STUNT DDB GROUP NEW ZEALAND Auckland NEW ZEALAND Bronze Lion
THE WEATHER CHALLENGE TOYOTA MOTOR EUROPE AYGO DEL CAMPO SAATCHI & SAATCHI MADRID Madrid SPAIN Bronze Lion
ONLY GAYTM IN THE VILLAGE ANZ ANZ BANK WHYBIN\TBWA GROUP MELBOURNE AUSTRALIA Bronze Lion
VODAFONE "BETWEEN US" VODAFONE VODAFONE RED LIGHT APPLICATION Y&R TEAM RED ISTANBUL TURKEY Bronze Lion
SUNDAY GRANNIES VODAFONE ROMANIA TELECOMMUNICATIONS McCANN ERICKSON ROMANIA Bucharest ROMANIA Bronze Lion
CORRIDOR TARGETING GERMANWINGS GERMANWINGS GREY GERMANY Düsseldorf GERMANY Bronze Lion
SOUNDS OF THE CITY THALYS TRAIN NETWORK HIGH-SPEED RAIL TRAVEL ROSAPARK Paris FRANCE Bronze Lion
DELTA INNOVATION CLASS DELTA AIR LINES DELTA AIR LINES WIEDEN+KENNEDY New York USA Bronze Lion
THE FRESHEST ORANGE JUICE BRAND INTERMARCHÉ INTERMARCHÉ MARCEL Paris FRANCE Bronze Lion
CINEMA DELIVERY CIRKO FILM FOR SOME INEXPLICABLE REASON Y&R BUDAPEST HUNGARY Bronze Lion
SKIP AD FESTIVAL SONY ENTERTAINMENT TELEVISION THE VOICE TV SHOW PUBLICIS BRASIL São Paulo BRAZIL Bronze Lion
SAMSUNG SMART PLAY-BOARD SAMSUNG ELECTRONICS ITALY THE FIRST SMART-DEVICE FOR DEVELOPING THE FULL POTENTIAL OF EVERY CHILD. LEO BURNETT ITALY Milan ITALY Bronze Lion
PRINT FOR HELP HEWLETT-PACKARD BRASIL HP PRINTERS FCB BRASIL  São Paulo BRAZIL Bronze Lion
805 MILLION NAMES UNITED NATIONS WORLD FOOD PROGRAMME FIGHTING HUNGER WORLDWIDE FORSMAN & BODENFORS Gothenburg SWEDEN Bronze Lion
MELANOMA LIKES ME MELANOMA PATIENTS AUSTRALIA MELANOMA PREVENTION GPY&R Brisbane AUSTRALIA Bronze Lion
THE SPECIAL PROPOSAL COORDOWN WORLD DOWN SYNDROME DAY SAATCHI & SAATCHI Milan ITALY Bronze Lion
THIS CALLS FOR A COCKTAIL SCHWEPPES AUSTRALIA SCHWEPPES MIXERS GPY&R Melbourne AUSTRALIA Bronze Lion
SOCIAL SAVVY BURGLAR ALLSTATE INSURANCE COMPANY HOME INSURANCE LEO BURNETT CHICAGO USA Bronze Lion

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