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Viernes 20 de julio de 2018

Ganadores Cannes Lions 2015: Google gana el Grand Prix en Mobile

Ganadores Cannes Lions 2015: Google gana el Grand Prix en Mobile
Aunque no es una agencia, Google este año presentó en Cannes Lions su trabajo "Google Cardboard". Un cartón y un smartphone se convierten en un visor de realidad virtual, muy barato y "de código abierto" que pretende democratizar el uso del VR, además de permitir a desarrollares, e incluso marcas, hacer sus propias aplicaciones. El trabajo, resultó ganador del Grand Prix en Mobile Lions este año.

Todos los ganadores de Mobile a continuación

Title Advertiser Product Entrant / Agency Country Prize 
CARDBOARD GOOGLE CARDBOARD GOOGLE Mountain View USA Grand Prix
CLEVER BUOY OPTUS TELECOMS NETWORK M&C SAATCHI Sydney AUSTRALIA Gold Lion
MAKEUP GENIUS L'ORÉAL PARIS MAKEUP PRODUCTS / VIRTUAL MIRROR McCANN PARIS FRANCE Gold Lion
THE PURSUIT BY EQUINOX EQUINOX EQUINOX R/GA New York USA Gold Lion
LISNR LISNR LISNR R/GA New York USA Gold Lion
HAMMERHEAD HAMMERHEAD NAVIGATION HAMMERHEAD R/GA New York USA Gold Lion
THE UNFORGOTTEN ILLINOIS COUNCIL AGAINST HANDGUN VIOLENCE GUN VIOLENCE EDUCATION, AWARENESS AND LOBBYING FCB CHICAGO  / CURRENT Chicago USA Gold Lion
EA SPORTS MADDEN GIFERATOR: AN ART, COPY & CODE PROJECT WITH GOOGLE EA SPORTS MADDEN GIFERATOR GROW Norfolk USA Gold Lion
THE ICE BUCKET CHALLENGE THE ALS ASSOCIATION THE ALS ASSOCIATION THE ALS ASSOCIATION Washington USA Gold Lion
FOUND MARS PEDIGREE COLENSO BBDO Auckland NEW ZEALAND Silver  Lion
THE BACKUP MEMORY SAMSUNG TUNISIA SERVICE 3SG-BBDO Ariana TUNISIA Silver  Lion
THE NEXT PHOTO CHILDHOOD EYE CANCER TRUST FLASH PHOTO POSTER CAMPAIGN WUNDERMAN London UNITED KINGDOM Silver  Lion
OWLET OWLET BABY CARE OWLET R/GA New York USA Silver  Lion
SPORTS HOMEWORK GATORADE GATORADE 4 AM SAATCHI & SAATCHI Guatemala GUATEMALA Silver  Lion
MAKEUP GENIUS L'ORÉAL PARIS MAKEUP PRODUCTS / VIRTUAL MIRROR McCANN PARIS FRANCE Silver  Lion
BASE PHONEADDRESS BASE MOBILE PROVIDER DDB BRUSSELS BELGIUM Silver  Lion
BACKMEAPP PROCTER & GAMBLE ALWAYS FEMININE CARE LEO BURNETT ITALY Milan ITALY Silver  Lion
PROJECT LEARNING CURVE DOMTAR PAPER ERIC MOWER + ASSOCIATES Charlotte USA Silver  Lion
THE FUN QUEUE LISEBERG ROLLER COASTER SHOUT Gothenburg SWEDEN Silver  Lion
SOS SMS MEXICAN RED CROSS ONLINE EMERGENCY SERVICE GREY MÈXICO Mexico City MEXICO Silver  Lion
LGBT AVATARS PRAGUE PRIDE PRAGUE PRIDE GEOMETRY GLOBAL Prague / OGILVY & MATHER PRAGUE CZECH REPUBLIC Silver  Lion
THE LES PAUL SKILL CHECK GIBSON GUITAR EPIPHONE LES PAUL BJOERN GELOTTE SIGNATURE EDITION SERVICEPLAN Munich GERMANY Silver  Lion
HAMMERHEAD HAMMERHEAD NAVIGATION HAMMERHEAD R/GA New York USA Silver  Lion
EA SPORTS MADDEN GIFERATOR: AN ART, COPY & CODE PROJECT WITH GOOGLE EA SPORTS MADDEN GIFERATOR GROW Norfolk USA Silver  Lion
#SPRINGISWEIRD GAP GAP SPRING COLLECTION WIEDEN+KENNEDY New York USA Silver  Lion
THE PURSUIT BY EQUINOX EQUINOX EQUINOX R/GA New York USA Silver  Lion
LOOK AT ME SAMSUNG ELECTRONICS SAMSUNG ELECTRONICS CHEIL WORLDWIDE Seoul SOUTH KOREA Silver  Lion
AUDI TT BROCHURE HACK AUDI AUDI TT RAZORFISH Berlin GERMANY Bronze Lion
THE UNFORGOTTEN ILLINOIS COUNCIL AGAINST HANDGUN VIOLENCE GUN VIOLENCE EDUCATION, AWARENESS AND LOBBYING FCB CHICAGO  / CURRENT Chicago USA Bronze Lion
LOGITECH HARMONY APP LOGITECH LOGITECH R/GA New York USA Bronze Lion
CANON GIG APP CANON CANON DSLR UNCLE GREY Copenhagen DENMARK Bronze Lion
CANON GIG APP CANON CANON DSLR UNCLE GREY Copenhagen DENMARK Bronze Lion
ORAL-B SMART BRUSH AND APP PROCTER & GAMBLE ORAL-B ICONMOBILE GROUP Berlin GERMANY Bronze Lion
VIAOPTA DAILY SMARTPHONE APPLICATION NOVARTIS PHARMA VIAOPTA DAILY SMARTPHONE APPLICATION ARWORKS Budapest HUNGARY Bronze Lion
SMART SENTRY MAXIS BERHAD MOBILE NETWORK OGILVY & MATHER GROUP HONG KONG HONG KONG Bronze Lion
DEBATTLE SVERIGES RADIO TANKESMEDJAN I P3 CP+B SCANDINAVIA Gothenburg SWEDEN Bronze Lion
VODAFONE "BETWEEN US" VODAFONE VODAFONE RED LIGHT APPLICATION Y&R TEAM RED ISTANBUL TURKEY Bronze Lion
FOUND MARS PEDIGREE COLENSO BBDO Auckland NEW ZEALAND Bronze Lion
LOOK AT ME SAMSUNG ELECTRONICS SAMSUNG ELECTRONICS CHEIL WORLDWIDE Seoul SOUTH KOREA Bronze Lion
MOVE UPDATE. THE OPEN SOURCE PROJECT McDONALD´S OPEN SOURCE SOFTWARE DDB & TRIBAL Warsaw / DDB WARSAW POLAND Bronze Lion
ADVENTURES OF POCO ECO IAMYANK LOST SOUNDS POSSIBLE CEE Budapest HUNGARY Bronze Lion
HARUHI HUNTING SANKYO PLANNING GAME PARTY Tokyo JAPAN Bronze Lion
PRO VISION OAKLEY OAKLEY GPY&R Melbourne AUSTRALIA Bronze Lion
SOUTH KOREAN NORTH KOREAN TRANSLATOR DREAM TOUCH FOR ALL EDUCATIONAL NONPROFIT ORGANIZATION CHEIL WORLDWIDE Seoul / PENGTAI Seoul SOUTH KOREA Bronze Lion
THE PURSUIT BY EQUINOX EQUINOX EQUINOX R/GA New York USA Bronze Lion
MAKEUP GENIUS L'ORÉAL PARIS MAKEUP PRODUCTS / VIRTUAL MIRROR McCANN PARIS FRANCE Bronze Lion
TAP THRU LOWE'S LOWE'S BBDO NEW YORK USA Bronze Lion
PAY PER LOVE TEATRENEU PAY PER LOVE THE CYRANOS//McCANN Barcelona SPAIN Bronze Lion
LOGITECH HARMONY APP LOGITECH LOGITECH R/GA New York USA Bronze Lion
OWLET OWLET BABY CARE OWLET R/GA New York USA Bronze Lion
HAMMERHEAD HAMMERHEAD NAVIGATION HAMMERHEAD R/GA New York USA Bronze Lion
SOCIAL BLOOD APP RED CROSS BANK OF BLOOD PUBLICITAS/SAATCHI & SAATCHI Guayaquil ECUADOR Bronze Lion
TWEAT TO EAT PEPSICO WALKERS AMV BBDO London UNITED KINGDOM Bronze Lion
HORSE WITH HARDEN FOOT LOCKER FOOT LOCKER BBDO NEW YORK USA Bronze Lion
NZDRONIE TOURISM NEW ZEALAND SKI WHYBIN\TBWA GROUP SYDNEY AUSTRALIA Bronze Lion
THE SIGHT HBO GAME OF THRONES ELASTIC Santa Monica USA Bronze Lion
HOPE.LY AMERICAN RED CROSS & BITLY AMERICAN RED CROSS & BITLY BBDO NEW YORK USA Bronze Lion
 

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