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Martes 14 de agosto de 2018

Ganadores Cannes Lions 2015: Gisele Bündchen protagoniza el Grand Prix en Cyber

Ganadores Cannes Lions 2015: Gisele Bndchen protagoniza el Grand Prix en Cyber
Gisele Bündchen protagoniza la campaña I will what I want para la marca deportiva Under Armour. Como ya ha sido la tendencia en este festival, el empoderamiento femenino a través de la comunicación está presente en este trabajo que consistió en darle una razón a las personas para que opinaran sobre lo bueno o lo malo sobre una reconocida modelo de alta costura como rostro de una marca deportiva muy ligada a los deportes de fuerza. En un sitio web, personas de todo el mundo entregaron todo tipo de opiniones, malas y buenas sobre la modelo. Una vez recolectados todos los comentarios, un comercial salió al aire en donde se muestra a Bündchen entrenando boxeo, mientras los mensajes reales positivos y negativos se proyectan detrás de ella. La campaña fue desarrollada por DROGA5 New York.
Title Advertiser Entrant / Agency Country Prize 
GISELE BÜNDCHEN - I WILL WHAT I WANT UNDER ARMOUR DROGA5 New York USA Grand Prix
HAMMERHEAD HAMMERHEAD NAVIGATION R/GA New York USA Gold Lion
THE OTHER SIDE HONDA MOTOR EUROPE WIEDEN+KENNEDY London UNITED KINGDOM Gold Lion
GISELE BÜNDCHEN - I WILL WHAT I WANT UNDER ARMOUR DROGA5 New York USA Gold Lion
THE BERLIN WALL OF SOUND SOUNDCLOUD GREY GERMANY Düsseldorf / GREY GERMANY Berlin GERMANY Gold Lion
GISELE BÜNDCHEN - I WILL WHAT I WANT UNDER ARMOUR DROGA5 New York USA Gold Lion
LOOK AT ME SAMSUNG ELECTRONICS CHEIL WORLDWIDE Seoul SOUTH KOREA Gold Lion
GROCERIES NOT GUNS MOMS DEMAND ACTION FOR GUN SENSE IN AMERICA GREY CANADA Toronto CANADA Gold Lion
#LIKEAGIRL PROCTER & GAMBLE LEO BURNETT TORONTO  / LEO BURNETT CHICAGO  / LEO BURNETT LONDON  / HOLLER London CANADA Gold Lion
THE OTHER SIDE HONDA MOTOR EUROPE WIEDEN+KENNEDY London UNITED KINGDOM Gold Lion
PRINT FOR HELP HEWLETT-PACKARD BRASIL FCB BRASIL  São Paulo BRAZIL Gold Lion
DREAM ON ADOBE GOODBY SILVERSTEIN & PARTNERS San Francisco USA Gold Lion
THE ICE BUCKET CHALLENGE THE ALS ASSOCIATION THE ALS ASSOCIATION Washington USA Gold Lion
#LIKEAGIRL PROCTER & GAMBLE LEO BURNETT TORONTO  / LEO BURNETT CHICAGO  / LEO BURNETT LONDON  / HOLLER London CANADA Gold Lion
UNSKIPPABLE: ELEVATOR GEICO THE MARTIN AGENCY Richmond USA Gold  Lion Campaign
UNSKIPPABLE GEICO THE MARTIN AGENCY Richmond USA Gold  Lion Campaign
UNSKIPPABLE: FAMILY GEICO THE MARTIN AGENCY Richmond USA Gold  Lion Campaign
UNSKIPPABLE: FAMILY LONG FORM GEICO THE MARTIN AGENCY Richmond USA Gold  Lion Campaign
UNSKIPPABLES: HIGH FIVE GEICO THE MARTIN AGENCY Richmond USA Gold  Lion Campaign
CLEVER BUOY OPTUS M&C SAATCHI Sydney AUSTRALIA Gold Lion
HOUSE OF MAMBA NIKE AKQA London / AKQA Shanghai UNITED KINGDOM Gold Lion
SAFETY TRUCK SAMSUNG LEO BURNETT ARGENTINA Buenos Aires ARGENTINA Gold Lion
MADE IN NY GATORADE TBWA\CHIAT\DAY  Los Angeles USA Silver  Lion
JEFF BRIDGES SLEEPING TAPES SQUARESPACE WIEDEN+KENNEDY New York USA Silver  Lion
DREAM ON ADOBE GOODBY SILVERSTEIN & PARTNERS San Francisco USA Silver  Lion
THE MSSNG PROJECT AUTISM SPEAKS BBDO NEW YORK USA Silver  Lion
STREET ART PROJECT GOOGLE 84.PARIS FRANCE Silver  Lion
GISELE BÜNDCHEN - I WILL WHAT I WANT UNDER ARMOUR DROGA5 New York USA Silver  Lion
THE OTHER SIDE HONDA FACTORY  London / WIEDEN+KENNEDY London UNITED KINGDOM Silver  Lion
CLEVER BUOY OPTUS M&C SAATCHI Sydney AUSTRALIA Silver  Lion
SAFETY TRUCK SAMSUNG LEO BURNETT ARGENTINA Buenos Aires ARGENTINA Silver  Lion
BE MORE HUMAN ONLINE EXPERIENCE REEBOK VENABLES BELL & PARTNERS San Francisco USA Silver  Lion
REVIVING LEGENDS JAPAN SPORT COUNCIL DENTSU INC. Tokyo / DENTSU TEC INC. Tokyo JAPAN Silver  Lion
NEWCASTLE BAND OF BRANDS HEINKEN USA DROGA5 New York USA Silver  Lion
THE SOFTTEST UNILEVER OGILVY & MATHER SINGAPORE SINGAPORE Silver  Lion
UNSKIPPABLE GEICO THE MARTIN AGENCY Richmond USA Silver  Lion
SELF-DESTRUCTING BOOK JAMES PATTERSON MOTHER NEW YORK USA Silver  Lion
RELOCKLOVE ORANGE MARCEL Paris FRANCE Silver  Lion
HOPE.LY AMERICAN RED CROSS & BITLY BBDO NEW YORK USA Silver  Lion
EVERY MAN REMEMBERED ROYAL BRITISH LEGION RKCR/Y&R London UNITED KINGDOM Silver  Lion
WEBER BBQ CULTURES EMEA MARKETING DIRECTOR STIG PEDERSEN UNCLE GREY Copenhagen DENMARK Silver  Lion
HOPE.LY AMERICAN RED CROSS & BITLY BBDO NEW YORK USA Silver  Lion
MUTANT FONT AMNESTY INTERNATIONAL AFRICA São Paulo BRAZIL Silver  Lion
EA SPORTS MADDEN GIFERATOR: AN ART, COPY & CODE PROJECT WITH GOOGLE EA SPORTS GROW Norfolk USA Silver  Lion
GROCERIES NOT GUNS MOMS DEMAND ACTION FOR GUN SENSE IN AMERICA GREY CANADA Toronto CANADA Silver  Lion
LEGO: EVERYTHING IS NOT AWESOME GREENPEACE DON'T PANIC London UNITED KINGDOM Silver  Lion
TASTE THE TRANSLATION ELAN J. WALTER THOMPSON AMSTERDAM THE NETHERLANDS Silver  Lion
THE GAME BEFORE THE GAME BEATS BY DR. DRE R/GA LONDON London UNITED KINGDOM Silver  Lion
GISELE BÜNDCHEN - I WILL WHAT I WANT UNDER ARMOUR DROGA5 New York USA Silver  Lion
WHAT LIVES INSIDE - EPISODE ONE INTEL + DELL PEREIRA & O'DELL San Francisco USA Silver Lion Campaign
WHAT LIVES INSIDE - EPISODE TWO INTEL + DELL PEREIRA & O'DELL San Francisco USA Silver Lion Campaign
WHAT LIVES INSIDE - EPISODE THREE INTEL + DELL PEREIRA & O'DELL San Francisco USA Silver Lion Campaign
WHAT LIVES INSIDE - EPISODE FOUR INTEL + DELL PEREIRA & O'DELL San Francisco USA Silver Lion Campaign
ASSASSIN'S CREED UNITY UBISOFT SID LEE Paris FRANCE Silver  Lion
KEEP THE FLAME ALIVE DIAGEO LEBANON LEO BURNETT BEIRUT LEBANON Silver  Lion
GISELE BÜNDCHEN - I WILL WHAT I WANT UNDER ARMOUR DROGA5 New York USA Silver  Lion
INTERCEPTION VOLVO GREY NEW YORK USA Silver  Lion
GISELE BÜNDCHEN - I WILL WHAT I WANT UNDER ARMOUR DROGA5 New York USA Silver  Lion
GROCERIES NOT GUNS MOMS DEMAND ACTION FOR GUN SENSE IN AMERICA GREY CANADA Toronto CANADA Silver  Lion
HORSE WITH HARDEN FOOT LOCKER BBDO NEW YORK USA Silver  Lion
REDUCE SPEED DIAL VOLKSWAGEN COLENSO BBDO Auckland NEW ZEALAND Silver  Lion
HAMMERHEAD HAMMERHEAD NAVIGATION R/GA New York USA Silver  Lion
HOLOGRAMS FOR FREEDOM NO SOMOS DELITO (WE ARE NOT CRIME) DDB SPAIN Madrid SPAIN Silver  Lion
LOOK AT ME WOMEN'S AID WCRS London UNITED KINGDOM Silver  Lion
ESPN EYE TEST / BUS SHELTER ESPN AFRICA São Paulo BRAZIL Silver  Lion
BE MORE HUMAN REEBOK VENABLES BELL & PARTNERS San Francisco USA Silver  Lion
IMAGINATION MACHINE S7 AIRLINES WIEDEN+KENNEDY AMSTERDAM THE NETHERLANDS Bronze Lion
STREET ART PROJECT GOOGLE 84.PARIS FRANCE Bronze Lion
HOUSE OF MAMBA NIKE AKQA London / AKQA Shanghai UNITED KINGDOM Bronze Lion
THE BERLIN WALL OF SOUND SOUNDCLOUD GREY GERMANY Düsseldorf / GREY GERMANY Berlin GERMANY Bronze Lion
WHAT LIVES INSIDE INTEL + DELL PEREIRA & O'DELL San Francisco USA Bronze Lion
FENCING VISUALIZED SPORTS BIZ CO. DENTSU INC. Tokyo / RHIZOMATIKS Tokyo JAPAN Bronze Lion
SAMSUNG HOLIDAY DREAMS SAMSUNG TELECOMMUNICATIONS AMERICA R/GA New York USA Bronze Lion
WEBER BBQ CULTURES EMEA MARKETING DIRECTOR STIG PEDERSEN UNCLE GREY Copenhagen DENMARK Bronze Lion
THE VOICE OF THE DROUGHT AKATU - NGO DDB BRASIL São Paulo BRAZIL Bronze Lion
KEEP THE FLAME ALIVE DIAGEO LEBANON LEO BURNETT BEIRUT LEBANON Bronze Lion
ANIMAL COPYRIGHTS WWF/LATINSTOCK CHEIL SPAIN Madrid SPAIN Bronze Lion
ENDLESS ROAD HONDA MCGARRYBOWEN London UNITED KINGDOM Bronze Lion
UNSKIPPABLE GEICO THE MARTIN AGENCY Richmond USA Bronze Lion Campaign
UNSKIPPABLE GEICO THE MARTIN AGENCY Richmond USA Bronze Lion Campaign
UBER SAFE UBER RETHINK Toronto CANADA Bronze Lion
HAMMERHEAD HAMMERHEAD NAVIGATION R/GA New York USA Bronze Lion
HAMMERHEAD HAMMERHEAD NAVIGATION R/GA New York USA Bronze Lion
LIFEPAINT VOLVO UK GREY LONDON UNITED KINGDOM Bronze Lion
HELLO PLAY! BNP PARIBAS WE ARE SOCIAL Paris FRANCE Bronze Lion
LOVE HAS NO LABELS ADCOUNCIL R/GA New York USA Bronze Lion
PLAY! IBM OGILVY NEW YORK USA Bronze Lion
#PROJECT360 MAMMUT SPORTS GROUP HEYE Munich GERMANY Bronze Lion
WHERE GOOD DAYS START IKEA SMFB Oslo NORWAY Bronze Lion
ASSASSIN'S CREED UNITY UBISOFT SID LEE Paris FRANCE Bronze Lion
THE AD FILTER D&AD BETC Paris / BETC DIGITAL Paris FRANCE Bronze Lion
NFSCAN NFSCAN LODUCCA São Paulo BRAZIL Bronze Lion
ESPN EYE TEST / WEBSITE ESPN AFRICA São Paulo BRAZIL Bronze Lion
THE BANNER THAT MAKES YOU LIKE BANNERS 3M BBDO RUSSIA GROUP Moscow / PROXIMITY RUSSIA Moscow RUSSIA Bronze Lion
LET'S MAKE AN ANTI-AD WITH RICKY GERVAIS OPTUS EMOTIVE Sydney / M&C SAATCHI Sydney AUSTRALIA Bronze Lion
LIVING WITH LAG UMEÅ ENERGI / UME.NET ANR BBDO Stockholm SWEDEN Bronze Lion
RADIANT RETURN MASTER FILM PZ CUSSONS DDB GROUP MELBOURNE AUSTRALIA Bronze Lion
NAZIS AGAINST NAZIS – GERMANY’S MOST INVOLUNTARY CHARITY WALK ZDK GESELLSCHAFT DEMOKRATISCHE KULTUR GRABARZ & PARTNER Hamburg / GGH LOWE Hamburg GERMANY Bronze Lion
HOLOGRAMS FOR FREEDOM NO SOMOS DELITO (WE ARE NOT CRIME) DDB SPAIN Madrid SPAIN Bronze Lion
PROUD WHOPPER BURGER KING DAVID Miami USA Bronze Lion
805 MILLION NAMES UNITED NATIONS WORLD FOOD PROGRAMME FORSMAN & BODENFORS Gothenburg SWEDEN Bronze Lion
LOVE HAS NO LABELS ADCOUNCIL R/GA New York USA Bronze Lion
NOW IT IS OUR TURN TO WALK NORWEGIAN CHURCH AID POL Oslo NORWAY Bronze Lion
ASSASSIN'S CREED UNITY UBISOFT SID LEE Paris FRANCE Bronze Lion
INSTACONCERT TELEKOM DDB GROUP DÜSSELDORF GERMANY Bronze Lion
QUESTION EVERYTHING NEWS UK GREY LONDON  / PITCH & SYNC London UNITED KINGDOM Bronze Lion Campaign
TIMES NEW ROMAN NEWS UK GREY LONDON  / PITCH & SYNC London UNITED KINGDOM Bronze Lion Campaign
BRINGING THE WORLD TO BRITAIN NEWS UK GREY LONDON  / PITCH & SYNC London UNITED KINGDOM Bronze Lion Campaign
THE FIFA FILES NEWS UK GREY LONDON  / PITCH & SYNC London UNITED KINGDOM Bronze Lion Campaign
ART OF SATIRE NEWS UK GREY LONDON  / PITCH & SYNC London UNITED KINGDOM Bronze Lion Campaign
WI FI DOGS DEUTSCHE TELEKOM DDB GROUP GERMANY Berlin GERMANY Bronze Lion
HELLO PLAY! BNP PARIBAS WE ARE SOCIAL Paris FRANCE Bronze Lion
TACO BELL BLACKOUT TACO BELL DIGITASLBi San Francisco USA Bronze Lion
EA SPORTS MADDEN GIFERATOR: AN ART, COPY & CODE PROJECT WITH GOOGLE EA SPORTS GROW Norfolk USA Bronze Lion
#HAPPYTOHELP KLM ROYAL DUTCH AIRLINES DDB & TRIBAL WORLDWIDE AMSTERDAM THE NETHERLANDS Bronze Lion
NEWCASTLE BAND OF BRANDS HEINKEN USA DROGA5 New York USA Bronze Lion
EA SPORTS MADDEN GIFERATOR: AN ART, COPY & CODE PROJECT WITH GOOGLE EA SPORTS GROW Norfolk USA Bronze Lion
WHAT LIVES INSIDE INTEL + DELL PEREIRA & O'DELL San Francisco USA Bronze Lion
HORSE WITH HARDEN FOOT LOCKER BBDO NEW YORK USA Bronze Lion
805 MILLION NAMES UNITED NATIONS WORLD FOOD PROGRAMME FORSMAN & BODENFORS Gothenburg SWEDEN Bronze Lion
HOPE.LY AMERICAN RED CROSS & BITLY BBDO NEW YORK USA Bronze Lion
THE BERLIN WALL OF SOUND SOUNDCLOUD GREY GERMANY Düsseldorf / GREY GERMANY Berlin GERMANY Bronze Lion
SPECIAL OLYMPICS - KEVIN DE BRUYNE SPECIAL OLYMPICS BELGIUM LDV UNITED Antwerp BELGIUM Bronze Lion
THE BERLIN WALL OF SOUND SOUNDCLOUD GREY GERMANY Düsseldorf / GREY GERMANY Berlin GERMANY Bronze Lion
ADOPTABLE TRENDS DPA DIESTE Dallas USA Bronze Lion
#HAPPYTOHELP KLM ROYAL DUTCH AIRLINES DDB & TRIBAL WORLDWIDE AMSTERDAM THE NETHERLANDS Bronze Lion
MUTANT FONT AMNESTY INTERNATIONAL AFRICA São Paulo BRAZIL Bronze Lion
HOPE.LY AMERICAN RED CROSS & BITLY BBDO NEW YORK USA Bronze Lion
IMAGINATION MACHINE S7 AIRLINES WIEDEN+KENNEDY AMSTERDAM THE NETHERLANDS Bronze Lion
EYE PLAY THE PIANO THE UNIVERSITY OF TSUKUBA’S SPECIAL NEEDS SCHOOLS HAKUHODO KETTLE Tokyo JAPAN Bronze Lion
REVIVING LEGENDS JAPAN SPORT COUNCIL DENTSU INC. Tokyo / DENTSU TEC INC. Tokyo JAPAN Bronze Lion
LOVE HAS NO LABELS ADCOUNCIL R/GA New York USA Bronze Lion
LOOKING FOR YOU BATTERSEA DOGS HOME OGILVYONE LONDON UNITED KINGDOM Bronze Lion
NIKE RISE NIKE AKQA London / AKQA Shanghai UNITED KINGDOM Bronze Lion
#THEREWILLBEHATERS ADIDAS IRIS WORLDWIDE London UNITED KINGDOM Bronze Lion
IS THIS THE NEXT? SAMSUNG DDB STOCKHOLM SWEDEN Bronze Lion
ASSASSIN'S CREED UNITY UBISOFT SID LEE Paris FRANCE Bronze Lion
NEWCASTLE BAND OF BRANDS HEINKEN USA DROGA5 New York USA Bronze Lion

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