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Viernes 17 de agosto de 2018

Ganadores Cannes Lions 2015: Always #LikeAGirl gana el Grand Prix en PR

Ganadores Cannes Lions 2015: Always #LikeAGirl gana el Grand Prix en PR
La campaña Always #LikeAGirl ha sido una de las más comentadas en medios de todo el mundo, debido a su simple pero poderoso mensaje sobre convertir un común insulto en todo un movimiento. En la campaña, hombres y mujeres de varias edades se les pide actuar "como una niña", lejos de las primeras muestras estereotipadas por el grupo de los hombres, fueron las mismas mujeres quienes en el momento se dieron cuenta que "ser una niña" es algo que puede ser fuerte, con confianza en sí mismas. La campaña fue creada por Leo Burnett Toronto, y su campaña de PR fue dirigida por MSL Group New York. A continuación la lista completa de ganadores en PR.
Title Advertiser Product Entrant / Agency Country Prize 
ALWAYS #LIKEAGIRL: TURNING AN INSULT INTO A CONFIDENCE MOVEMENT PROCTER & GAMBLE FEMCARE PRODUCT MSLGROUP New York / LEO BURNETT TORONTO USA Grand Prix
70 GUARDIANS OF WINTER ŠKODA SPAIN ŠKODA SCOUT 4X4 PROXIMITY BARCELONA Barcelona SPAIN Gold Lion
INTERCEPTION VOLVO AUTOMOBILES GREY NEW YORK USA Gold Lion
THE LUCKY IRON FISH PROJECT LUCKY IRON FISH FORTIFIED NUTRITION PRODUCT GEOMETRY GLOBAL Dubai / MEMAC OGILVY Dubai UNITED ARAB EMIRATES Gold Lion
TRUE WETSUITS QUIKSILVER JAPAN WETSUITS TBWA\HAKUHODO Tokyo JAPAN Gold Lion
THE RGB NEWS ANTENA 1 - OBSERVATOR BLOOD DONATION GEOMETRY GLOBAL Bucharest ROMANIA Gold Lion
GREAT CHINESE NAMES FOR GREAT BRITAIN VISITBRITAIN TOURISM OGILVY BEIJING CHINA Gold Lion
CLEVER BUOY OPTUS OPTUS NETWORK FUEL COMMUNICATIONS Sydney / M&C SAATCHI Sydney AUSTRALIA Gold Lion
THE GUN SHOP STATES UNITED TO PREVENT GUN VIOLENCE ANTI-GUN VIOLENCE GREY NEW YORK  / GREY ACTIVATION & PR New York USA Gold Lion
GROCERIES NOT GUNS MOMS DEMAND ACTION FOR GUN SENSE IN AMERICA PUBLIC AWARENESS - GUN CONTROL GREY CANADA Toronto CANADA Gold Lion
PROUD WHOPPER BURGER KING WHOPPER DAVID Miami USA Gold Lion
ASHES CAMPOFRIO INSTITUTIONAL. FIRE LA BUREBA FACTORY. McCANN MADRID SPAIN Gold Lion
NAZIS AGAINST NAZIS – GERMANY’S MOST INVOLUNTARY CHARITY WALK ZDK GESELLSCHAFT DEMOKRATISCHE KULTUR EXIT-DEUTSCHLAND GGH LOWE Hamburg / GRABARZ & PARTNER Hamburg GERMANY Gold Lion
GREAT CHINESE NAMES FOR GREAT BRITAIN VISITBRITAIN TOURISM OGILVY BEIJING CHINA Gold Lion
PHOTOSHOP MURDER MYSTERY ADOBE PHOTOSHOP EDELMAN San Francisco USA Gold Lion
#TECHNOLOGYANDSTUFF: RAPID INTEGRATION TURNS PR CRISIS INTO SOCIAL CURRENCY GENERAL MOTORS CHEVROLET TRUCKS FLEISHMANHILLARD St. Louis USA Gold Lion
THE ICE BUCKET CHALLENGE THE ALS ASSOCIATION THE ALS ASSOCIATION THE ALS ASSOCIATION Washington USA Gold Lion
ALWAYS #LIKEAGIRL: TURNING AN INSULT INTO A CONFIDENCE MOVEMENT PROCTER & GAMBLE FEMCARE PRODUCT MSLGROUP New York / LEO BURNETT TORONTO USA Gold Lion
SNACKHOLIDAYS TRANSAVIA AIRLINE COMPANY LES GAULOIS Puteaux FRANCE Silver  Lion
PROUD WHOPPER BURGER KING WHOPPER DAVID Miami USA Silver  Lion
THE CONCERT NO ONE WAS WAITING FOR BBVA BBVA FAHRENHEIT DDB Lima PERU Silver  Lion
NAZIS AGAINST NAZIS – GERMANY’S MOST INVOLUNTARY CHARITY WALK ZDK GESELLSCHAFT DEMOKRATISCHE KULTUR EXIT-DEUTSCHLAND GGH LOWE Hamburg / GRABARZ & PARTNER Hamburg GERMANY Silver  Lion
CLEVER BUOY OPTUS OPTUS NETWORK FUEL COMMUNICATIONS Sydney / M&C SAATCHI Sydney AUSTRALIA Silver  Lion
THE ART OF WAITING RECLAME AQUI INSTITUTIONAL GREY BRAZIL São Paulo BRAZIL Silver  Lion
NAZIS AGAINST NAZIS – GERMANY’S MOST INVOLUNTARY CHARITY WALK ZDK GESELLSCHAFT DEMOKRATISCHE KULTUR EXIT-DEUTSCHLAND GRABARZ & PARTNER Hamburg / GGH LOWE Hamburg GERMANY Silver  Lion
THE GUN SHOP STATES UNITED TO PREVENT GUN VIOLENCE ANTI-GUN VIOLENCE GREY NEW YORK  / GREY ACTIVATION & PR New York USA Silver  Lion
#TECHNOLOGYANDSTUFF: RAPID INTEGRATION TURNS PR CRISIS INTO SOCIAL CURRENCY GENERAL MOTORS CHEVROLET TRUCKS FLEISHMANHILLARD St. Louis USA Silver  Lion
HOLOGRAMS FOR FREEDOM NO SOMOS DELITO (WE ARE NOT CRIME) NGO DDB SPAIN Madrid SPAIN Silver  Lion
THE GUN SHOP STATES UNITED TO PREVENT GUN VIOLENCE ANTI-GUN VIOLENCE GREY NEW YORK  / GREY ACTIVATION & PR New York USA Silver  Lion
STAY WITH PRIDE AIRBNB TRAVEL & ACCOMMODATION WHYBIN\TBWA GROUP SYDNEY AUSTRALIA Silver  Lion
TRUE WETSUITS QUIKSILVER JAPAN WETSUITS TBWA\HAKUHODO Tokyo JAPAN Silver  Lion
INSPIRING SPIRIT SCOOT AIRLINES AIRLINE SAATCHI & SAATCHI Singapore SINGAPORE Silver  Lion
INTIMATE WORDS PROCTER & GAMBLE ALWAYS LEO BURNETT MEXICO MEXICO Silver  Lion
LOOK AT ME SAMSUNG ELECTRONICS SAMSUNG ELECTRONICS CHEIL WORLDWIDE Seoul SOUTH KOREA Silver  Lion
MOVE THE LUNCH HEINEKEN HEINEKEN CHICO LATAM Bogotá COLOMBIA Silver  Lion
MAS QUE UN AUTO TOYOTA BRAND LOYALTY CONILL SAATCHI & SAATCHI Miami USA Silver  Lion
INTERCEPTION VOLVO AUTOMOBILES GREY NEW YORK USA Silver  Lion
GREAT CHINESE NAMES FOR GREAT BRITAIN VISITBRITAIN TOURISM OGILVY BEIJING CHINA Silver  Lion
PHOTOSHOP MURDER MYSTERY ADOBE PHOTOSHOP EDELMAN San Francisco USA Silver  Lion
CHOOSE BEAUTIFUL DOVE PERSONAL CARE EDELMAN London / OGILVY & MATHER  Chicago UNITED KINGDOM Silver  Lion
RED PHONE TELMA TV CORPORATE NEW MOMENT NEW IDEAS COMPANY Skopje MACEDONIA Silver  Lion
WAKE UP & SMELL THE BACON OSCAR MAYER OSCAR MAYER BACON OLSON ENGAGE Chicago / 360i Chicago USA Bronze Lion
THE SALT YOU CAN SEE FUNDACIÓN FAVALORO FUNDACIÓN FAVALORO GREY ARGENTINA Buenos Aires ARGENTINA Bronze Lion
ROCCO SIFFREDI'S VOW OF CHASTITY RECKITT BENCKISER ITALIA DUREX HAVAS WORLDWIDE MILAN ITALY Bronze Lion
HORSE SELLS NASAL STRIP TO HUMANS GSK BREATHE RIGHT NASAL STRIPS PHD New York USA Bronze Lion
CALL HER NAME POLA RED B.A HAKUHODO Tokyo JAPAN Bronze Lion
CHOOSE BEAUTIFUL DOVE PERSONAL CARE EDELMAN London / OGILVY & MATHER  Chicago UNITED KINGDOM Bronze Lion
KEEP THE FLAME ALIVE DIAGEO LEBANON JOHNNIE WALKER LEO BURNETT BEIRUT LEBANON Bronze Lion
BREATHE AGAIN XIAO ZHU AIR PURIFIER Y&R SHANGHAI CHINA Bronze Lion
THE HIV+ ISSUE VANGARDIST MAGAZINE MAGAZINE SAATCHI & SAATCHI SWITZERLAND Geneva SWITZERLAND Bronze Lion
SECURITY MOMS SPORT CLUBE DO RECIFE SOCCER TEAM OGILVY BRASIL São Paulo BRAZIL Bronze Lion
SUNDAY GRANNIES VODAFONE ROMANIA TELECOMMUNICATIONS McCANN ERICKSON ROMANIA Bucharest ROMANIA Bronze Lion
MORE THAN A COSTUME DOCTORS OF THE WORLD DOCTORS OF THE WORLD PUBLICIS KAPLAN THALER New York USA Bronze Lion
THE UNFORGOTTEN ILLINOIS COUNCIL AGAINST HANDGUN VIOLENCE GUN VIOLENCE EDUCATION, AWARENESS AND LOBBYING FCB CHICAGO USA Bronze Lion
THE 2 EURO T-SHIRT - A SOCIAL EXPERIMENT FASHION REVOLUTION (NGO) SOCIAL ACTIVATION KETCHUM PLEON Berlin / BBDO GROUP GERMANY Berlin GERMANY Bronze Lion
VOTE FOR US. WE'LL VOTE FOR YOU KAFA WOMEN'S RIGHTS NGO LEO BURNETT BEIRUT LEBANON Bronze Lion
HOLOGRAMS FOR FREEDOM NO SOMOS DELITO (WE ARE NOT CRIME) NGO DDB SPAIN Madrid SPAIN Bronze Lion
TOYS IN MOURNING UNICEF INSTITUTIONAL ONIRIA/TBWA Asuncion PARAGUAY Bronze Lion
SHRED OF DECENCY DAINTREE PAPER MARRIAGE EQUALITY ROTHCO Dublin IRELAND Bronze Lion
LIFE SAVING DOT TALWAR BINDI BINDI GREY GROUP Singapore SINGAPORE Bronze Lion
TREE BOOK TREE PEQUEÑO EDITOR TREE BOOK TREE FCB BUENOS AIRES ARGENTINA Bronze Lion
HEARING HANDS SAMSUNG ELECTRONICS TURKEY SAMSUNG LEO BURNETT ISTANBUL TURKEY Bronze Lion
ZOOLANDER RETURNS TO THE RUNWAY PARAMOUNT PICTURES ZOOLANDER 2 WME|IMG New York USA Bronze Lion
MORE THAN A SIGN DISLIFE DISABILITY RIGHTS AWARENESS Y&R Moscow RUSSIA Bronze Lion
WAKE UP TO EGGS WITH BACON AMERICAN EGG BOARD EGGS EDELMAN Chicago / GREY NEW YORK USA Bronze Lion
805 MILLION NAMES UNITED NATIONS WORLD FOOD PROGRAMME FIGHTING HUNGER WORLDWIDE FORSMAN & BODENFORS Gothenburg SWEDEN Bronze Lion
DACIA SPONSOR DAY - THE SPLIT RENAULT ITALIA DACIA PUBLICIS CONSULTANTS ITALIA Milan ITALY Bronze Lion
TWINGO STILETTO RENAULT FOOTWEAR PUBLICIS  Lisbon PORTUGAL Bronze Lion
STATUE JUST FOR LOVING BEER BREWERY NATAKHTARI (EFES GEORGIA) 34 LEAVINGSTONE  Tbilisi REPUBLIC OF GEORGIA Bronze Lion
CALL HER NAME POLA RED B.A HAKUHODO Tokyo JAPAN Bronze Lion
LOS CABOS RESELFIES MEXICO BOARD OF TOURISM LOS CABOS, MEXICO LAPIZ  Chicago USA Bronze Lion
DOWNLOADED WITH #FASTWEB FASTWEB INTERNET - OPTICAL FIBER M&C SAATCHI Milan / ISOBAR Milan ITALY Bronze Lion
ASSASSIN'S CREED UNITY UBISOFT VIDEO GAME SID LEE Paris FRANCE Bronze Lion
LICHTGRENZE THE CITY OF BERLIN (KULTURPROJEKTE BERLIN) CITY WIDE MEMORIAL LIGHT INSTALLATION AND LIVE EVENT WHITEVOID Berlin GERMANY Bronze Lion
DOVE #SPEAKBEAUTIFUL DOVE PUBLIC MESSAGE EDELMAN New York USA Bronze Lion
MISSION 22: WAR AT HOME ELDER HEART MISSION 22 CP+B Miami USA Bronze Lion
MOVE THE LUNCH HEINEKEN HEINEKEN CHICO LATAM Bogotá COLOMBIA Bronze Lion
NEWCASTLE BROWN ALE’S “BAND OF BRANDS” HEINEKEN USA NEWCASTLE BROWN ALE FAST HORSE Minneapolis / DROGA5 New York USA Bronze Lion
THE MARATHON WALKER WATER FOR AFRICA CHARITY OGILVY PARIS FRANCE Bronze Lion

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